The Importance of Information Architecture

Digital, Internet, Marketing, Online Media, Search Engine Marketing, Search Engine Optimisation, SEO, Usability, , , , , , ,

Information Architecture (IA) is all about organising information, planning a routing system, and implementing content in a structure that’s comprehensible and searchable.

It is great to have lots of information at your disposal but not knowing how to arrange them to fall into place can be detrimental. With the use of information architecture, you can organise your website’s contents in such a way that an interface is created to support each category that is formed and labeled appropriately. This makes findability and web usability at its optimal.

The Importance of Information Architecture – Read full blog ››

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