Category Archives: Marketing

SEO Event In london, UK

iAdControl.com are hosting a beginners SEO workshop to lay down the bricks so to speak. We will show you how to make immediate changes to your website, in-turn increase your search performance on Google.

We will go through the website’s structure, right from the top of the browser to the bottom, and run through all the key elements you need to work on to start optimising your website. This will help you understand the basics of on-page website optimisation as there are so many factors that affect SEO.

Find out more about our SEO workshop in London, 24th May 2016.

Screaming Frog, Hidden Panda!

We had an epiphany and out came the words Screaming Frog, Hidden Panda derived from the 2001 movie Crouching Tiger, Hidden Dragon. You’re probably thinking what kind of random blog is this? Well, let us go forth by explaining Google’s animalistic algorithm updates over the last few years…

Google Panda Update
Google Panda first surfaced in February 2011, this is where Google penalised websites that did not have high-quality content or not much content at all. Also, if your website had duplicate content, content that was not valuable or original or you didn’t update your website regularly then your ranking would have decreased a great deal. There have been subsequence Panda flux updates since then so don’t let the Kung Fu Panda take a kick on your website.

Read more about iAdControls blog…

Rank Up The SEO Algorithm With Quality Backlinks To Your Website

Backlinks have been around since the late 1990s, that’s almost like since Larry Page and his Co-founder Sergey Brin build the core of Google’s algorithm. Search engine treats links as a vote for popularity; It simply means the more websites that are linking to you the more importance search engine will associate to your website. The search engine crawlers use complex algorithms to carry out nuanced evaluations of web pages based on links pointing to websites.

Link building itself is the process of acquiring or building quality relevant links to your website for better ranking on Search Engine Results Pages (SERPs). Links can also be earned when others are linking to your content. The links pointing to your web page is also known as inbound links.

Read the full blog at iAdControl.com

A beginners guide to SEO from the ground up workshop

Monday, 23 March 2015 from 15:30 to 17:30 (GMT) – London, United Kingdom

Are you a beginner to online marketing? Do you have a website that’s not working for you? Well, you have come to the right place! iAdControl.com are hosting a beginners SEO workshop to lay down the bricks so to speak. We will show you how to make immediate changes to your website, in turn increase your search performance on Google.

We will go through the website’s structure, right from the top of the browser to the bottom, and run through all the key elements you need to work on to start optimising your website. This will help you understand the basics of website optimisation and how so many factors effect SEO.

If you’re a student or an early stage start up then this workshop is for you.
So join us & make your website built for purpose!

Register for the free SEO workshop.

The Importance of Information Architecture

Information Architecture (IA) is all about organising information, planning a routing system, and implementing content in a structure that’s comprehensible and searchable.

It is great to have lots of information at your disposal but not knowing how to arrange them to fall into place can be detrimental. With the use of information architecture, you can organise your website’s contents in such a way that an interface is created to support each category that is formed and labeled appropriately. This makes findability and web usability at its optimal.

The Importance of Information Architecture – Read full blog ››

Top 10 Tips For Improving Search Engine Optimisation (SEO)

1. SEO Keywords Research

Write down 5 to 10 top keywords with long tail keywords that you think people will search for to find your business online then order the 3 to 5 relevant keywords for each page. Use these popular keywords on your website content, blogs and when sharing on social media. Set up Google My Business profile, this will provide more visibility on Google Local search.

2. Page Title Tags

Relevant page titles are important for SEO. These page titles are displayed on Search Engine Results Pages (SERPs) and act as micro ads, which encourages visitors to click through to your website. Ensure it contains most important keywords/phrases first and are unique per page. This will also display when content is shared on social media. Use ideally between 50 to 60 characters including spacing. Bing (Yahoo!) is up to 65, and W3C is up to 64 characters. Character limits are subject to change.

3. Meta Descriptions

Have you optimised your website page descriptions and are they different for every page? This is an important part of the on-page SEO implementation as it will display on search results, same as page title tags. Meta descriptions are not visible on actual websites. Use ideally between 70 to 155 characters including spacing. Character limits are subject to change.

4. Headings (H1, H2, H3…)

Are you using H1, H2 and are they correctly ordered? Correctly defined headings aid web accessibility and are quite important for SEO. H1 should contain primary keywords/phrases researched in point 1, and then subsequently H2 will have secondary keywords and so forth. Use up to 70 characters. Relevant headings also help people using assistive technology.

5. Image Alt Text

Are all your website images height and width defined? Omitting height and width attributes means page text jumps about when images load. Is the image the same size as the actual source file? Minimize the size of the images so your website loads quicker. Do they have meaningful alt text to improve web accessibility and SEO? Alt tags are short for alternative tags. Also, when the Internet is not working properly, sometimes the image won’t load but the alt text will display instead. Ensure all image naming conventions are relevant as this will increase image search results. Restrict the characters less than 120, including spacing.

6. Internal Links and URL Formatting

Are the links on your pages well defined? Well-defined links enhances SEO and web accessibility. Ensure you do not use underscores in URLs as Google recognises hyphens as word separators, but underscores are not counted in the same way. Also ensure page file names have keywords in relation to the content of the page. Having incorrect URL naming conventions can hinder the performance in SERPs. Links on your pages should be descriptive as possible, avoid ‘click here’ and ‘find out more’ so the user understands exactly where they are navigating to with the link text alone. You should cross-link internal pages throughout your website, this can help rank web pages that are less popular, and visitors are more likely stay on your website longer.

Top Ten Tips For Improving Search Engine Optimisation

7. Content and User Experience

Implementing content in a structure that’s comprehensible, and searchable is critical for SEO. Websites that are updated regularly are also crawled by search engines more often. Valuable content, and user experience is paramount, therefore it is important you have content posted on your website regularly. This is a good way to boost your SEO strategy and in turn attracting relevant visitors. As long as its quality content, the information is useful and has significant purpose for the end user, otherwise it may be considered as spam.

8. Sitemap.xml

It is crucial your website has an XML sitemap as it ensures your website is seen to be as Google-friendly as possible. The sitemap lists all the URLs on a website and allow search engines to crawl websites more intelligently, it also includes additional information such as latest updates and frequency of changes.

9. Robots.txt

It is important your website has a robots.txt file, this allows to restrict the access of search engines robots that crawl websites and prevents these robots from accessing particular directories/pages you don’t want them to see.

10. External Links / Link Building (Backlinks)

External linking to a few high authority and trusted websites may give the popularity of their website some significance to your website. Search engines treat link building as a vote for popularity; It simply means, if credible websites are linking back, the more importance search engines will associate to your website. Link building has changed in recent years to an extent that earning quality links has far more value than buying links.

SEO Company East London

Why quality web content marketing is important?

Website content includes anything that appears on your business website, from texts and descriptions to images and videos. You need great web content to attract visitors to your website and keep them there… continue reading via iAdControl.


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Why accessibility and usability matters with web design?

Those of us who began using the Internet at the turn of the millennium know all about flashy web page designs. Cyberspace was full of websites that focused more on multimedia, flash and graphics and less on content; back then it worked. In 2014, the opposite is now true and instead, minimalistic designs with an emphasis on content that the visitor can access and read in seconds is what works.

At iAdControl, we are committed to producing websites that not only look good but also are effective in what they are designed to do. So why is accessibility so important these days?

Continue reading at iAdControl.com.


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Web Content Agency London

iAdControl helps you create accessible websites to meet basic Web Content Accessibility Guidelines (WCAG).

We advise, contribute, and market online businesses by integrating on-page SEO (Search Engine Optimisation).

In a nutshell, we help optimise websites to get you connected with search engines and all types of users.

Our Web Marketing Services in a nutshell:

  1. Web Design & Development
  2. On-page SEO
  3. Web Analytics Integration
  4. Social Media Integration
  5. Website review
  6. Content Management

Visit iAdControl.com for a free twenty minute website consultation today!


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