Category Archives: Search Engine Optimisation

How SEO And Web Accessibility Crossover

With Global Accessibility Awareness Day (GAAD) imminent on May 18th, 2017, we thought it would be wise to delve into the convergence and crossover of SEO and website accessibility.

Optimising both means you are effectively influencing a few factors:

  • Search engines will deem your website relevant, in-turn get ranked higher on Google.
  • Web users will understand your website pages better.
  • People with disability can cohesively navigate through your content, which means you are also on the way to addressing Corporate Social Responsibility (CSR).

Website development is a formidable wedlock between users and search engines.

Find out more about SEO and Website Accessibility…

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FREE SEO All-IN-ONE Tool | London

Improve your website’s search performance today via iAdControl’s SEO Tool

Improve Your Website’s Usability & Remove Technical Errors With Our SEO Tool

No credit card required. Just create a free account & start promoting your website with our free 20-day trial.
If you want to continue using the tool, then get in touch. It’s £30 per month, benefits below.

 

SEO Benefits:

– Step-By-Step DYI SEO Checklist
– Site Structure Audit
– Landing Page Optimisation Report
– Keyword Suggestion Tool
– Ranking Data Localised by Country/City
– Competitor Backlink Comparison
– Mobile Optimisation
– Improve Backlink Profile
– Social Media Metrics
– Competitor Backlink & Ranking Comparison

 

Technical Benefits:

– Run Technical Website Audits With Detailed Reports
– Analyse & Fix Website Usability Issues
– Easy Tips On How to Fix Errors

 

Broken Link Benefits:

– Recover from Google Penguin Penalty
– Find All Potentially Harmful & Toxic Links

 

Submit Content Benefits:

– Over 90 Search Engines & Directories
– Over 50 Local Sites & Business Directories
– 35 Resources For Blog Promotion
– 40+ Content Sharing Sites
– Local Business Listings

 

So Why Not AdControl Yourself?

Screaming Frog, Hidden Panda!

We had an epiphany and out came the words Screaming Frog, Hidden Panda derived from the 2001 movie Crouching Tiger, Hidden Dragon. You’re probably thinking what kind of random blog is this? Well, let us go forth by explaining Google’s animalistic algorithm updates over the last few years…

Google Panda Update
Google Panda first surfaced in February 2011, this is where Google penalised websites that did not have high-quality content or not much content at all. Also, if your website had duplicate content, content that was not valuable or original or you didn’t update your website regularly then your ranking would have decreased a great deal. There have been subsequence Panda flux updates since then so don’t let the Kung Fu Panda take a kick on your website.

Read more about iAdControls blog…

Rank Up The SEO Algorithm With Quality Backlinks To Your Website

Backlinks have been around since the late 1990s, that’s almost like since Larry Page and his Co-founder Sergey Brin build the core of Google’s algorithm. Search engine treats links as a vote for popularity; It simply means the more websites that are linking to you the more importance search engine will associate to your website. The search engine crawlers use complex algorithms to carry out nuanced evaluations of web pages based on links pointing to websites.

Link building itself is the process of acquiring or building quality relevant links to your website for better ranking on Search Engine Results Pages (SERPs). Links can also be earned when others are linking to your content. The links pointing to your web page is also known as inbound links.

Read the full blog at iAdControl.com

A beginners guide to SEO from the ground up workshop

Monday, 23 March 2015 from 15:30 to 17:30 (GMT) – London, United Kingdom

Are you a beginner to online marketing? Do you have a website that’s not working for you? Well, you have come to the right place! iAdControl.com are hosting a beginners SEO workshop to lay down the bricks so to speak. We will show you how to make immediate changes to your website, in turn increase your search performance on Google.

We will go through the website’s structure, right from the top of the browser to the bottom, and run through all the key elements you need to work on to start optimising your website. This will help you understand the basics of website optimisation and how so many factors effect SEO.

If you’re a student or an early stage start up then this workshop is for you.
So join us & make your website built for purpose!

Register for the free SEO workshop.

The Importance of Information Architecture | iAdControl Blog

Information Architecture (IA) is all about organising information, planning a routing system, and implementing content in a structure that’s comprehensible and searchable.

It is great to have lots of information at your disposal but not knowing how to arrange them to fall into place can be detrimental. With the use of information architecture, you can organise your website’s contents in such a way that an interface is created to support each category that is formed and labeled appropriately. This makes findability and web usability at its optimal.

The Importance of Information Architecture – Read full blog ››