iAdControl.com are hosting a beginners SEO workshop to lay down the bricks so to speak. We will show you how to make immediate changes to your website, in-turn increase your search performance on Google.
We will go through the website’s structure, right from the top of the browser to the bottom, and run through all the key elements you need to work on to start optimising your website. This will help you understand the basics of on-page website optimisation as there are so many factors that affect SEO.
Find out more about our SEO workshop in London, 24th May 2016.
Here are a colossal of mood enhancing business quotes we’ve conjured up from sports personalities to prime minister’s to philosophers to 21st Century motivational people because we have a dream…see what we did there?
“It’s not what you are that holds you back, it’s what you think you are not.”
– Denis Waitley
“The minute you have a back-up plan, you’ve admitted you’re not going to succeed.”
– Elizabeth Holmes
“We must accept finite disappointment, but never lose infinite hope.”
– Martin Luther King, Jr.
“We can each define ambition and progress for ourselves. The goal is to work toward a world where expectations are not set by the stereotypes that hold us back, but by our personal passion, talents and interests.”
– Sheryl Sandberg
“Motivation is what gets you started. Habit is what keeps you going. Discipline is the bridge between goals and accomplishment.”
– Jim Rohn
“No great mind has ever existed without a touch of madness.”
Quotes Continued via iAdControl.com
Each day millions of web surfers log on to search engines and enter in a search keyword to help them solve problems, find places, or just learn something new. Few of these web users probably have little to no idea how the websites presented in the search results pages wound up on the list, much less why they were presented in the order they were.
While each search engine has its own algorithms for comparing information on web pages to keywords searched, there is one overarching practice behind the Search Engine Results Pages (SERPs). This practice is known as Search Engine Optimisation (SEO) and it is a technique employed by web marketers to boost rankings on search engines.
Read full blog by iAdControl.com
[We’ll fix up your website’s user experience and get you on the right track with our SEO Services. Don’t get left behind…
The best way to describe who can use WordPress (WP) for business is everyone. From organisations on a shoestring budget to those spending millions on marketing, WordPress checks off a lot of boxes for a lot of companies. Sony Music, The Rolling Stones, TechCrunch and many other high-profile websites use the WordPress platform. Simplicity, easy to use Content Management System (CMS), flat designs templates and mobile-friendly websites are just a few of the great things about working with WP. An almost unlimited amount of support, from an energetic user community, is yet another benefit to making the choice to use WP for your own company, projects or even blogs.
Read the full blog by iAdControl.com.
Auditing and adapting your website to increase your standing in search engines is a process known as Search Engine Optimisation (SEO). SEO is often a complicated process, but it can be made a great deal simpler by using the right web tools for the job. This guide takes a look at some of the most important types of tools you should have in your web inventory.
Read the full blog…
In June, we went to a web accessibility and digital inclusion event and we thought it certainly would be good to focus on this unfavourable subject a bit more than we have done previously.
What does it mean for people with disabilities such as Robin Christopherson (in the photo below) who presented the former part of the web accessibility event, Robin made us feel in complete awe; he is blind and he is the Head of Digital Inclusion at AbilityNet. We don’t want to go off on a tangent but that itself is a huge achievement, moving up the career ladder without any disabilities is especially tough when it comes to office politics where ruthlessness does not remit in the formula for success in our opinion…
CAPTCHA – Human or Robot De Facto Standard Defective ›› Read full blog
As you build a website from the ground up, there are seemingly endless layers to consider. The content that will actually be seen by visitors is, unsurprisingly, the most important layer of your site, but there is plenty of code that exists behind the scenes as well…Read more at iAdControl.com
The world of digital marketing can sometimes be hard to keep up with as consumer habits continue to change and technology evolves. Every year brings new trends as Google updates its algorithms and social networks become ever more sophisticated. Many of the online marketing tactics of old are no longer effective, while others can even damage your business.
Even in 2015, novice marketers still tend to place their focus on dated SEO techniques only to find out a few months later that their websites have received a manual penalty from Google. Others take completely the wrong approach to social media, seeing it as a platform that purely exists for promotion rather than building relationships with consumers.
7 Digital Marketing Mistakes to Avoid – Read full blog ››
What is semantic search?
The word semantic means ‘relating to meaning in language or logic’.
Semantic search is the clarity of intent when it comes to search engines and delivers the user more meaningful results; it’s more accurate and succinct to the users intention as oppose to robotic search results. You could think of it like conversational search, which provides more targeted and meaningful search results from the most relevant sources. The contextualisation of keywords is known as semantic search. Semantic search checks for context and intended meaning behind these keywords.
You should use relevant keywords and phrases in a more natural manner on your website and not just calculated keywords that merely seem to be relevant to a search query. Your content must be relevant to your brand, business, services and most importantly to what the user is searching for. Your content must also be shareable as social search has become a key player for SEO and semantic search, particularly when it comes to Google profile.
iAdControl.com loves this ethos…
“People once thought that all swans were white. Sometimes, things are not always as we believe them to be. The black swan became a symbol of a moment that challenges beliefs and turns thinking upside down. Challenging beliefs is an ethos we’ve lived by for over 50 years. Maybe it’s time we did it again.” McLaren
Watch McLaren’s Black Swan Moment on YouTube