As you build a website from the ground up, there are seemingly endless layers to consider. The content that will actually be seen by visitors is, unsurprisingly, the most important layer of your site, but there is plenty of code that exists behind the scenes as well…Read more at iAdControl.com
The world of digital marketing can sometimes be hard to keep up with as consumer habits continue to change and technology evolves. Every year brings new trends as Google updates its algorithms and social networks become ever more sophisticated. Many of the online marketing tactics of old are no longer effective, while others can even damage your business.
Even in 2015, novice marketers still tend to place their focus on dated SEO techniques only to find out a few months later that their websites have received a manual penalty from Google. Others take completely the wrong approach to social media, seeing it as a platform that purely exists for promotion rather than building relationships with consumers.
Monday, 23 March 2015 from 15:30 to 17:30 (GMT) – London, United Kingdom
Are you a beginner to online marketing? Do you have a website that’s not working for you? Well, you have come to the right place! iAdControl.com are hosting a beginners SEO workshop to lay down the bricks so to speak. We will show you how to make immediate changes to your website, in turn increase your search performance on Google.
We will go through the website’s structure, right from the top of the browser to the bottom, and run through all the key elements you need to work on to start optimising your website. This will help you understand the basics of website optimisation and how so many factors effect SEO.
If you’re a student or an early stage start up then this workshop is for you.
So join us & make your website built for purpose!
Information Architecture (IA) is all about organising information, planning a routing system, and implementing content in a structure that’s comprehensible and searchable.
It is great to have lots of information at your disposal but not knowing how to arrange them to fall into place can be detrimental. With the use of information architecture, you can organise your website’s contents in such a way that an interface is created to support each category that is formed and labeled appropriately. This makes findability and web usability at its optimal.
What is semantic search?
The word semantic means ‘relating to meaning in language or logic’.
Semantic search is the clarity of intent when it comes to search engines and delivers the user more meaningful results; it’s more accurate and succinct to the users intention as oppose to robotic search results. You could think of it like conversational search, which provides more targeted and meaningful search results from the most relevant sources. The contextualisation of keywords is known as semantic search. Semantic search checks for context and intended meaning behind these keywords.
You should use relevant keywords and phrases in a more natural manner on your website and not just calculated keywords that merely seem to be relevant to a search query. Your content must be relevant to your brand, business, services and most importantly to what the user is searching for. Your content must also be shareable as social search has become a key player for SEO and semantic search, particularly when it comes to Google profile.
iAdControl.com loves this ethos…
“People once thought that all swans were white. Sometimes, things are not always as we believe them to be. The black swan became a symbol of a moment that challenges beliefs and turns thinking upside down. Challenging beliefs is an ethos we’ve lived by for over 50 years. Maybe it’s time we did it again.” McLaren
The World Wide Web is a great place to be. It is essentially an infinite source of information and learning and can be used for all kinds of purposes. Unfortunately, the web is not as accessible as we think for many people around the world. Individuals and companies alike have a responsibility to address the complex social challenges that our world faces today by improving the web using best practices… continue reading via iAdControl.
1. SEO Keywords Research
Write down 5 to 10 top keywords with long tail keywords that you think people will search for to find your business online then order the 3 to 5 relevant keywords for each page. Use these popular keywords on your website content, blogs and when sharing on social media. Set up Google My Business profile, this will provide more visibility on Google Local search.
2. Page Title Tags
Relevant page titles are important for SEO. These page titles are displayed on Search Engine Results Pages (SERPs) and act as micro ads, which encourages visitors to click through to your website. Ensure it contains most important keywords/phrases first and are unique per page. This will also display when content is shared on social media. Use ideally between 50 to 60 characters including spacing. Bing (Yahoo!) is up to 65, and W3C is up to 64 characters. Character limits are subject to change.
3. Meta Descriptions
Have you optimised your website page descriptions and are they different for every page? This is an important part of the on-page SEO implementation as it will display on search results, same as page title tags. Meta descriptions are not visible on actual websites. Use ideally between 70 to 155 characters including spacing. Character limits are subject to change.
4. Headings (H1, H2, H3…)
Are you using H1, H2 and are they correctly ordered? Correctly defined headings aid web accessibility and are quite important for SEO. H1 should contain primary keywords/phrases researched in point 1, and then subsequently H2 will have secondary keywords and so forth. Use up to 70 characters. Relevant headings also help people using assistive technology.
5. Image Alt Text
Are all your website images height and width defined? Omitting height and width attributes means page text jumps about when images load. Is the image the same size as the actual source file? Minimize the size of the images so your website loads quicker. Do they have meaningful alt text to improve web accessibility and SEO? Alt tags are short for alternative tags. Also, when the Internet is not working properly, sometimes the image won’t load but the alt text will display instead. Ensure all image naming conventions are relevant as this will increase image search results. Restrict the characters less than 120, including spacing.
6. Internal Links and URL Formatting
Are the links on your pages well defined? Well-defined links enhances SEO and web accessibility. Ensure you do not use underscores in URLs as Google recognises hyphens as word separators, but underscores are not counted in the same way. Also ensure page file names have keywords in relation to the content of the page. Having incorrect URL naming conventions can hinder the performance in SERPs. Links on your pages should be descriptive as possible, avoid ‘click here’ and ‘find out more’ so the user understands exactly where they are navigating to with the link text alone. You should cross-link internal pages throughout your website, this can help rank web pages that are less popular, and visitors are more likely stay on your website longer.
7. Content and User Experience
Implementing content in a structure that’s comprehensible, and searchable is critical for SEO. Websites that are updated regularly are also crawled by search engines more often. Valuable content, and user experience is paramount, therefore it is important you have content posted on your website regularly. This is a good way to boost your SEO strategy and in turn attracting relevant visitors. As long as its quality content, the information is useful and has significant purpose for the end user, otherwise it may be considered as spam.
It is crucial your website has an XML sitemap as it ensures your website is seen to be as Google-friendly as possible. The sitemap lists all the URLs on a website and allow search engines to crawl websites more intelligently, it also includes additional information such as latest updates and frequency of changes.
It is important your website has a robots.txt file, this allows to restrict the access of search engines robots that crawl websites and prevents these robots from accessing particular directories/pages you don’t want them to see.
10. External Links / Link Building (Backlinks)
External linking to a few high authority and trusted websites may give the popularity of their website some significance to your website. Search engines treat link building as a vote for popularity; It simply means, if credible websites are linking back, the more importance search engines will associate to your website. Link building has changed in recent years to an extent that earning quality links has far more value than buying links.
Those of us who began using the Internet at the turn of the millennium know all about flashy web page designs. Cyberspace was full of websites that focused more on multimedia, flash and graphics and less on content; back then it worked. In 2014, the opposite is now true and instead, minimalistic designs with an emphasis on content that the visitor can access and read in seconds is what works.
At iAdControl, we are committed to producing websites that not only look good but also are effective in what they are designed to do. So why is accessibility so important these days?
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