Screaming Frog, Hidden Panda!

We had an epiphany and out came the words Screaming Frog, Hidden Panda derived from the 2001 movie Crouching Tiger, Hidden Dragon. You’re probably thinking what kind of random blog is this? Well, let us go forth by explaining Google’s animalistic algorithm updates over the last few years…

Google Panda Update
Google Panda first surfaced in February 2011, this is where Google penalised websites that did not have high-quality content or not much content at all. Also, if your website had duplicate content, content that was not valuable or original or you didn’t update your website regularly then your ranking would have decreased a great deal. There have been subsequence Panda flux updates since then so don’t let the Kung Fu Panda take a kick on your website.

Read more about iAdControls blog…

What is Affiliate Marketing?

Affiliate marketing is a form of internet marketing, or online marketing. It’s also considered a form of direct marketing as you tell people about something online and provide a link to it, and then they click on the link and purchase the product.

It’s a great source of lead generation too because people are told directly about the product and then told where to buy it. The right affiliate can generate a lot of leads and interest in the product so it can be considered a great way to go about marketing online and doing some good web marketing for your business or product.

The Wealthy Affiliate

Most of the people who become affiliates are people who genuinely enjoy the company and products that they plug and want to share them with the world. Then there are people who are interested in doing it for the money. If you have a large enough audience and you’re charismatic enough then you can certainly expect to make some money from affiliate marketing.

Affiliate marketing has proven to be quite a successful business venture and a proven way to get people to advertise your product effectively.

As a business offering an affiliate scheme generates a lot of positive feedback and interest in your company too. People will be motivated to really sell things knowing that they get a portion of the income if they do. It effectively turns anyone on the internet with an audience into a salesperson who can sell your products in return for a slice of the pie.

Of course not everyone can be a wealthy affiliate. It’s not really going to be some kind of get rich scheme but it can be a way to earn a bit of money. Though of course with the right products, the right audience, and the perfect sales pitch, you can stand to make enough from affiliate marketing to ease any money problems you might have. It’s something that’s easy to do and doesn’t really require much in the way of technical skills.

So give it a go and see how you do in the wide world of online advertising through an affiliate program such as Traffic Monsoon’s Ad below.

Share Up To 110 % - 10% Affiliate Program

Rank Up The SEO Algorithm With Quality Backlinks To Your Website

Backlinks have been around since the late 1990s, that’s almost like since Larry Page and his Co-founder Sergey Brin build the core of Google’s algorithm. Search engine treats links as a vote for popularity; It simply means the more websites that are linking to you the more importance search engine will associate to your website. The search engine crawlers use complex algorithms to carry out nuanced evaluations of web pages based on links pointing to websites.

Link building itself is the process of acquiring or building quality relevant links to your website for better ranking on Search Engine Results Pages (SERPs). Links can also be earned when others are linking to your content. The links pointing to your web page is also known as inbound links.

Read the full blog at iAdControl.com

Lessons from the Real Silicon Valley

An economist says that beneath the region’s veneer, there are business principles entrepreneurs can all learn from.

Silicon Valley has become something of a mecca for talented entrepreneurs looking to make their mark…

So what can the rest of us learn from the thinking and personalities of Silicon Valley? To answer this, we need to strip away the veneer and focus on a mindset forged in an intensely competitive environment.

A Clear Proposition
The first lesson is the danger of distraction. It’s a familiar workplace problem: With so many personalities seeking to bring their ideas to the table at 1,000 mph, focus on the end user is often forgotten. In the Valley, a surge of venture capital and a growing appetite for risk all too often combine with a highly effective pitch (a common skill these days) to seed companies that don’t concentrate on the customer. People fall in love with ideas, not businesses…

Read the full blog at the Stanford Graduate School of Business.

CAPTCHA – Human or Robot De Facto Standard Defective

In June we went to a web accessibility and digital inclusion event and we thought it certainly would be good to focus on this unfavorable subject a bit more than we have done previously.

What does it mean for people with disabilities such as Robin Christopherson (in the photo below) who presented the former part of the web accessibility event. Robin made us feel in complete awe; he is blind and he is the Head of Digital Inclusion at AbilityNet.

CAPTCHA – Human or Robot De Facto Standard Defective ›› Read full blog

Robin Christopherson, Head Of Digital Inclusion at AbilityNet

What is Affiliate Marketing?

Affiliate marketing is a form of internet marketing, or online marketing. It’s also considered a form of direct marketing as you tell people about something online and provide a link to it, and then they click on the link and purchase the product.

It’s a great source of lead generation too because people are told directly about the product and then told where to buy it. The right affiliate can generate a lot of leads and interest in the product so it can be considered a great way to go about marketing online and doing some good web marketing for your business or product.

Read more at iAdControl.com

7 Digital Marketing Mistakes to Avoid in 2015

The world of digital marketing can sometimes be hard to keep up with as consumer habits continue to change and technology evolves. Every year brings new trends as Google updates its algorithms and social networks become ever more sophisticated. Many of the online marketing tactics of old are no longer effective, while others can even damage your business.

Even in 2015, novice marketers still tend to place their focus on dated SEO techniques only to find out a few months later that their websites have received a manual penalty from Google. Others take completely the wrong approach to social media, seeing it as a platform that purely exists for promotion rather than building relationships with consumers.

7 Digital Marketing Mistakes to Avoid in 2015 – Read full blog ››

A beginners guide to SEO from the ground up workshop

Monday, 23 March 2015 from 15:30 to 17:30 (GMT) – London, United Kingdom

Are you a beginner to online marketing? Do you have a website that’s not working for you? Well, you have come to the right place! iAdControl.com are hosting a beginners SEO workshop to lay down the bricks so to speak. We will show you how to make immediate changes to your website, in turn increase your search performance on Google.

We will go through the website’s structure, right from the top of the browser to the bottom, and run through all the key elements you need to work on to start optimising your website. This will help you understand the basics of website optimisation and how so many factors effect SEO.

If you’re a student or an early stage start up then this workshop is for you.
So join us & make your website built for purpose!

Register for the free SEO workshop.