Each day millions of web surfers log on to search engines and enter in a search keyword to help them solve problems, find places, or just learn something new. Few of these web users probably have little to no idea how the websites presented in the search results pages wound up on the list, much less why they were presented in the order they were.
While each search engine has its own algorithms for comparing information on web pages to keywords searched, there is one overarching practice behind the Search Engine Results Pages (SERPs). This practice is known as Search Engine Optimisation (SEO) and it is a technique employed by web marketers to boost rankings on search engines.
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