iAdControl.com are hosting a beginners SEO workshop to lay down the bricks so to speak. We will show you how to make immediate changes to your website, in-turn increase your search performance on Google.
We will go through the website’s structure, right from the top of the browser to the bottom, and run through all the key elements you need to work on to start optimising your website. This will help you understand the basics of on-page website optimisation as there are so many factors that affect SEO.
Find out more about our SEO workshop in London, 24th May 2016.
The best way to describe who can use WordPress (WP) for business is everyone. From organisations on a shoestring budget to those spending millions on marketing, WordPress checks off a lot of boxes for a lot of companies. Sony Music, The Rolling Stones, TechCrunch and many other high-profile websites use the WordPress platform. Simplicity, easy to use Content Management System (CMS), flat designs templates and mobile-friendly websites are just a few of the great things about working with WP. An almost unlimited amount of support, from an energetic user community, is yet another benefit to making the choice to use WP for your own company, projects or even blogs.
Read the full blog by iAdControl.com.
Auditing and adapting your website to increase your standing in search engines is a process known as Search Engine Optimisation (SEO). SEO is often a complicated process, but it can be made a great deal simpler by using the right web tools for the job. This guide takes a look at some of the most important types of tools you should have in your web inventory.
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We had an epiphany and out came the words Screaming Frog, Hidden Panda derived from the 2001 movie Crouching Tiger, Hidden Dragon. You’re probably thinking what kind of random blog is this? Well, let us go forth by explaining Google’s animalistic algorithm updates over the last few years…
Google Panda Update
Google Panda first surfaced in February 2011, this is where Google penalised websites that did not have high-quality content or not much content at all. Also, if your website had duplicate content, content that was not valuable or original or you didn’t update your website regularly then your ranking would have decreased a great deal. There have been subsequence Panda flux updates since then so don’t let the Kung Fu Panda take a kick on your website.
Read more about iAdControls blog…
Backlinks have been around since the late 1990s, that’s almost like since Larry Page and his Co-founder Sergey Brin build the core of Google’s algorithm. Search engine treats links as a vote for popularity; It simply means the more websites that are linking to you the more importance search engine will associate to your website. The search engine crawlers use complex algorithms to carry out nuanced evaluations of web pages based on links pointing to websites.
Link building itself is the process of acquiring or building quality relevant links to your website for better ranking on Search Engine Results Pages (SERPs). Links can also be earned when others are linking to your content. The links pointing to your web page is also known as inbound links.
Read the full blog at iAdControl.com
In June, we went to a web accessibility and digital inclusion event and we thought it certainly would be good to focus on this unfavourable subject a bit more than we have done previously.
What does it mean for people with disabilities such as Robin Christopherson (in the photo below) who presented the former part of the web accessibility event, Robin made us feel in complete awe; he is blind and he is the Head of Digital Inclusion at AbilityNet. We don’t want to go off on a tangent but that itself is a huge achievement, moving up the career ladder without any disabilities is especially tough when it comes to office politics where ruthlessness does not remit in the formula for success in our opinion…
CAPTCHA – Human or Robot De Facto Standard Defective ›› Read full blog
As you build a website from the ground up, there are seemingly endless layers to consider. The content that will actually be seen by visitors is, unsurprisingly, the most important layer of your site, but there is plenty of code that exists behind the scenes as well…Read more at iAdControl.com
The world of digital marketing can sometimes be hard to keep up with as consumer habits continue to change and technology evolves. Every year brings new trends as Google updates its algorithms and social networks become ever more sophisticated. Many of the online marketing tactics of old are no longer effective, while others can even damage your business.
Even in 2015, novice marketers still tend to place their focus on dated SEO techniques only to find out a few months later that their websites have received a manual penalty from Google. Others take completely the wrong approach to social media, seeing it as a platform that purely exists for promotion rather than building relationships with consumers.
7 Digital Marketing Mistakes to Avoid – Read full blog ››
Information Architecture (IA) is all about organising information, planning a routing system, and implementing content in a structure that’s comprehensible and searchable.
It is great to have lots of information at your disposal but not knowing how to arrange them to fall into place can be detrimental. With the use of information architecture, you can organise your website’s contents in such a way that an interface is created to support each category that is formed and labeled appropriately. This makes findability and web usability at its optimal.
The Importance of Information Architecture – Read full blog ››
What is semantic search?
The word semantic means ‘relating to meaning in language or logic’.
Semantic search is the clarity of intent when it comes to search engines and delivers the user more meaningful results; it’s more accurate and succinct to the users intention as oppose to robotic search results. You could think of it like conversational search, which provides more targeted and meaningful search results from the most relevant sources. The contextualisation of keywords is known as semantic search. Semantic search checks for context and intended meaning behind these keywords.
You should use relevant keywords and phrases in a more natural manner on your website and not just calculated keywords that merely seem to be relevant to a search query. Your content must be relevant to your brand, business, services and most importantly to what the user is searching for. Your content must also be shareable as social search has become a key player for SEO and semantic search, particularly when it comes to Google profile.