How SEO And Web Accessibility Crossover

Global Accessibility Awareness Day (GAAD) is on May 18th, 2017, we thought it would be wise to delve into the convergence and crossover of SEO and website accessibility.

Disability and accessibility facts / figures:

• 1 billion people of the world’s population live with some form of disability, according to World Bank.
• 14.1 million people in the UK live with disability, according to Scope.
• Retail web businesses are losing £17 billion a year by ignoring accessibility needs, known as the ‘Click-Away Pound’.
• The ‘Purple Pound’ is the combined spending power of disabled people and their households, currently estimated to be worth £274 billion a year to the UK economy.
• Global Accessibility Awareness Day occurs on the third Thursday of May.
• International Day of People with Disabilities was on 3rd December 2020

Website development is a formidable wedlock between all types of web users and search engines.

Find out more about SEO and Web Accessibility…

SEO Event In london, UK

iAdControl.com are hosting a beginners SEO workshop to lay down the bricks so to speak. We will show you how to make immediate changes to your website, in-turn increase your search performance on Google.

We will go through the website’s structure, right from the top of the browser to the bottom, and run through all the key elements you need to work on to start optimising your website. This will help you understand the basics of on-page website optimisation as there are so many factors that affect SEO.

Find out more about our SEO workshop in London, 24th May 2016.

Choose Easy To Use Websites. Choose WordPress.

The best way to describe who can use WordPress (WP) for business is everyone. From organisations on a shoestring budget to those spending millions on marketing, WordPress checks off a lot of boxes for a lot of companies. Sony Music, The Rolling Stones, TechCrunch and many other high-profile websites use the WordPress platform. Simplicity, easy to use Content Management System (CMS), flat designs templates and mobile-friendly websites are just a few of the great things about working with WP. An almost unlimited amount of support, from an energetic user community, is yet another benefit to making the choice to use WP for your own company, projects or even blogs.

Read the full blog by iAdControl.com.

Free Online Tools To Optimise Your Website

Auditing and adapting your website to increase your standing in search engines is a process known as Search Engine Optimisation (SEO). SEO is often a complicated process, but it can be made a great deal simpler by using the right web tools for the job. This guide takes a look at some of the most important types of tools you should have in your web inventory.

Read the full blog…

Rank Up The SEO Algorithm With Quality Backlinks To Your Website

Backlinks have been around since the late 1990s, that’s almost like since Larry Page and his Co-founder Sergey Brin build the core of Google’s algorithm. Search engine treats links as a vote for popularity; It simply means the more websites that are linking to you the more importance search engine will associate to your website. The search engine crawlers use complex algorithms to carry out nuanced evaluations of web pages based on links pointing to websites.

Link building itself is the process of acquiring or building quality relevant links to your website for better ranking on Search Engine Results Pages (SERPs). Links can also be earned when others are linking to your content. The links pointing to your web page is also known as inbound links.

Read the full blog at iAdControl.com

7 Digital Marketing Mistakes to Avoid

The world of digital marketing can sometimes be hard to keep up with as consumer habits continue to change and technology evolves. Every year brings new trends as Google updates its algorithms and social networks become ever more sophisticated. Many of the online marketing tactics of old are no longer effective, while others can even damage your business.

Even in 2015, novice marketers still tend to place their focus on dated SEO techniques only to find out a few months later that their websites have received a manual penalty from Google. Others take completely the wrong approach to social media, seeing it as a platform that purely exists for promotion rather than building relationships with consumers.

7 Digital Marketing Mistakes to Avoid  – Read full blog ››

A beginners guide to SEO from the ground up workshop

Monday, 23 March 2015 from 15:30 to 17:30 (GMT) – London, United Kingdom

Are you a beginner to online marketing? Do you have a website that’s not working for you? Well, you have come to the right place! iAdControl.com are hosting a beginners SEO workshop to lay down the bricks so to speak. We will show you how to make immediate changes to your website, in turn increase your search performance on Google.

We will go through the website’s structure, right from the top of the browser to the bottom, and run through all the key elements you need to work on to start optimising your website. This will help you understand the basics of website optimisation and how so many factors effect SEO.

If you’re a student or an early stage start up then this workshop is for you.
So join us & make your website built for purpose!

Register for the free SEO workshop.

The Importance of Information Architecture

Information Architecture (IA) is all about organising information, planning a routing system, and implementing content in a structure that’s comprehensible and searchable.

It is great to have lots of information at your disposal but not knowing how to arrange them to fall into place can be detrimental. With the use of information architecture, you can organise your website’s contents in such a way that an interface is created to support each category that is formed and labeled appropriately. This makes findability and web usability at its optimal.

The Importance of Information Architecture – Read full blog ››

The Future is Intentional: Semantic Search

What is semantic search?

The word semantic means ‘relating to meaning in language or logic’.

Semantic search is the clarity of intent when it comes to search engines and delivers the user more meaningful results; it’s more accurate and succinct to the users intention as oppose to robotic search results. You could think of it like conversational search, which provides more targeted and meaningful search results from the most relevant sources. The contextualisation of keywords is known as semantic search. Semantic search checks for context and intended meaning behind these keywords.

You should use relevant keywords and phrases in a more natural manner on your website and not just calculated keywords that merely seem to be relevant to a search query. Your content must be relevant to your brand, business, services and most importantly to what the user is searching for. Your content must also be shareable as social search has become a key player for SEO and semantic search, particularly when it comes to Google profile.

The Future is Intentional: Semantic Search – Read full blog ››

Web Content Agency London

iAdControl helps you create accessible websites to meet basic Web Content Accessibility Guidelines (WCAG).

We advise, contribute, and market online businesses by integrating on-page SEO (Search Engine Optimisation).

In a nutshell, we help optimise websites to get you connected with search engines and all types of users.

Our Web Marketing Services in a nutshell:

1. Web Design & Development
2. On-page SEO
3. Web Analytics Integration
4. Social Media Integration
5. Website review
6. Content Management

Visit iAdControl.com for a free twenty minute website consultation today!

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