Monday, 23 March 2015 from 15:30 to 17:30 (GMT) – London, United Kingdom
Are you a beginner to online marketing? Do you have a website that’s not working for you? Well, you have come to the right place! iAdControl.com are hosting a beginners SEO workshop to lay down the bricks so to speak. We will show you how to make immediate changes to your website, in turn increase your search performance on Google.
We will go through the website’s structure, right from the top of the browser to the bottom, and run through all the key elements you need to work on to start optimising your website. This will help you understand the basics of website optimisation and how so many factors effect SEO.
If you’re a student or an early stage start up then this workshop is for you.
So join us & make your website built for purpose!
Register for the free SEO workshop.
Information Architecture (IA) is all about organising information, planning a routing system, and implementing content in a structure that’s comprehensible and searchable.
It is great to have lots of information at your disposal but not knowing how to arrange them to fall into place can be detrimental. With the use of information architecture, you can organise your website’s contents in such a way that an interface is created to support each category that is formed and labeled appropriately. This makes findability and web usability at its optimal.
The Importance of Information Architecture – Read full blog ››
What is semantic search?
The word semantic means ‘relating to meaning in language or logic’.
Semantic search is the clarity of intent when it comes to search engines and delivers the user more meaningful results; it’s more accurate and succinct to the users intention as oppose to robotic search results. You could think of it like conversational search, which provides more targeted and meaningful search results from the most relevant sources. The contextualisation of keywords is known as semantic search. Semantic search checks for context and intended meaning behind these keywords.
You should use relevant keywords and phrases in a more natural manner on your website and not just calculated keywords that merely seem to be relevant to a search query. Your content must be relevant to your brand, business, services and most importantly to what the user is searching for. Your content must also be shareable as social search has become a key player for SEO and semantic search, particularly when it comes to Google profile.
1. SEO Keywords Research
Write down 5 to 10 top keywords with long tail keywords that you think users will search for to find your business online and order the 3 to 5 main relevant keywords for each page. Use these popular keywords on your website content, blogs and when sharing on social media. So get social, particularly set up Google My Business (Google+) – this will give you that extra bit of traction on Google’s local search.
2. Page Title Tags
Relevant page titles are important for SEO. These page titles are displayed on Search Engine Results Pages (SERPs) and act as small preview ads, which encourages visitors to click through to your website rather than someone else’s. Ensure it contains your most important keywords/phrases first and are unique per page. This will also display when your content is shared on social media. Ideally, between 30 to 55 characters should be made use of to meet Bing (Yahoo!), Google and W3C guidelines.
Read the rest of the top ten SEO tips via iAdControl.com
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Our Web Marketing Services in a nutshell:
- Web Design & Development
- Online & Offline SEO
- Web Analytics Integration
- Social Media Integration
- Website review
- Content Management
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