Tag Archives: Search

How SEO And Web Accessibility Crossover

With Global Accessibility Awareness Day (GAAD) imminent on May 18th, 2017, we thought it would be wise to delve into the convergence and crossover of SEO and website accessibility.

Optimising both means you are effectively influencing a few factors:

  • Search engines will deem your website relevant, in-turn get ranked higher on Google.
  • Web users will understand your website pages better.
  • People with disability can cohesively navigate through your content, which means you are also on the way to addressing Corporate Social Responsibility (CSR).

Website development is a formidable wedlock between users and search engines.

Find out more about SEO and Website Accessibility…

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SEO Event In london, UK

iAdControl.com are hosting a beginners SEO workshop to lay down the bricks so to speak. We will show you how to make immediate changes to your website, in-turn increase your search performance on Google.

We will go through the website’s structure, right from the top of the browser to the bottom, and run through all the key elements you need to work on to start optimising your website. This will help you understand the basics of on-page website optimisation as there are so many factors that affect SEO.

Find out more about our SEO workshop in London, 24th May 2016.

A beginners guide to SEO from the ground up workshop

Monday, 23 March 2015 from 15:30 to 17:30 (GMT) – London, United Kingdom

Are you a beginner to online marketing? Do you have a website that’s not working for you? Well, you have come to the right place! iAdControl.com are hosting a beginners SEO workshop to lay down the bricks so to speak. We will show you how to make immediate changes to your website, in turn increase your search performance on Google.

We will go through the website’s structure, right from the top of the browser to the bottom, and run through all the key elements you need to work on to start optimising your website. This will help you understand the basics of website optimisation and how so many factors effect SEO.

If you’re a student or an early stage start up then this workshop is for you.
So join us & make your website built for purpose!

Register for the free SEO workshop.

The Future is Intentional: Semantic Search

What is semantic search?

The word semantic means ‘relating to meaning in language or logic’.

Semantic search is the clarity of intent when it comes to search engines and delivers the user more meaningful results; it’s more accurate and succinct to the users intention as oppose to robotic search results. You could think of it like conversational search, which provides more targeted and meaningful search results from the most relevant sources. The contextualisation of keywords is known as semantic search. Semantic search checks for context and intended meaning behind these keywords.

You should use relevant keywords and phrases in a more natural manner on your website and not just calculated keywords that merely seem to be relevant to a search query. Your content must be relevant to your brand, business, services and most importantly to what the user is searching for. Your content must also be shareable as social search has become a key player for SEO and semantic search, particularly when it comes to Google profile.