With Global Accessibility Awareness Day (GAAD) imminent on May 18th, 2017, we thought it would be wise to delve into the convergence and crossover of SEO and website accessibility.
Optimising both means you are effectively influencing a few factors:
- Search engines will deem your website relevant, in-turn get ranked higher on Google.
- Web users will understand your website pages better.
- People with disability can cohesively navigate through your content, which means you are also on the way to addressing Corporate Social Responsibility (CSR).
Website development is a formidable wedlock between users and search engines.
Find out more about SEO and Website Accessibility…
iAdControl.com are hosting a beginners SEO workshop to lay down the bricks so to speak. We will show you how to make immediate changes to your website, in-turn increase your search performance on Google.
We will go through the website’s structure, right from the top of the browser to the bottom, and run through all the key elements you need to work on to start optimising your website. This will help you understand the basics of on-page website optimisation as there are so many factors that affect SEO.
Find out more about our SEO workshop in London, 24th May 2016.
Improve your website’s search performance today via iAdControl’s SEO Tool
Improve Your Website’s Usability & Remove Technical Errors With Our SEO Tool
No credit card required. Just create a free account & start promoting your website with our free 20-day trial.
If you want to continue using the tool, then get in touch. It’s £30 per month, benefits below.
– Step-By-Step DYI SEO Checklist
– Site Structure Audit
– Landing Page Optimisation Report
– Keyword Suggestion Tool
– Ranking Data Localised by Country/City
– Competitor Backlink Comparison
– Mobile Optimisation
– Improve Backlink Profile
– Social Media Metrics
– Competitor Backlink & Ranking Comparison
– Run Technical Website Audits With Detailed Reports
– Analyse & Fix Website Usability Issues
– Easy Tips On How to Fix Errors
Broken Link Benefits:
– Recover from Google Penguin Penalty
– Find All Potentially Harmful & Toxic Links
Submit Content Benefits:
– Over 90 Search Engines & Directories
– Over 50 Local Sites & Business Directories
– 35 Resources For Blog Promotion
– 40+ Content Sharing Sites
– Local Business Listings
So Why Not AdControl Yourself?
Auditing and adapting your website to increase your standing in search engines is a process known as Search Engine Optimisation (SEO). SEO is often a complicated process, but it is one which can be made a great deal simpler by using the right tools for the job. This guide takes a look at some of the most important types of tools you should have in your web inventory.
Check out our top ten tips for improving SEO.
Read the full blog…
Backlinks have been around since the late 1990s, that’s almost like since Larry Page and his Co-founder Sergey Brin build the core of Google’s algorithm. Search engine treats links as a vote for popularity; It simply means the more websites that are linking to you the more importance search engine will associate to your website. The search engine crawlers use complex algorithms to carry out nuanced evaluations of web pages based on links pointing to websites.
Link building itself is the process of acquiring or building quality relevant links to your website for better ranking on Search Engine Results Pages (SERPs). Links can also be earned when others are linking to your content. The links pointing to your web page is also known as inbound links.
Read the full blog at iAdControl.com
Information Architecture (IA) is all about organising information, planning a routing system, and implementing content in a structure that’s comprehensible and searchable.
It is great to have lots of information at your disposal but not knowing how to arrange them to fall into place can be detrimental. With the use of information architecture, you can organise your website’s contents in such a way that an interface is created to support each category that is formed and labeled appropriately. This makes findability and web usability at its optimal.
The Importance of Information Architecture – Read full blog ››
1. SEO Keywords Research
Write down 5 to 10 top keywords with long tail keywords that you think users will search for to find your business online and order the 3 to 5 main relevant keywords for each page. Use these popular keywords on your website content, blogs and when sharing on social media. So get social, particularly set up Google My Business (Google+) – this will give you that extra bit of traction on Google’s local search.
2. Page Title Tags
Relevant page titles are important for SEO. These page titles are displayed on Search Engine Results Pages (SERPs) and act as small preview ads, which encourages visitors to click through to your website rather than someone else’s. Ensure it contains your most important keywords/phrases first and are unique per page. This will also display when your content is shared on social media. Ideally, between 30 to 55 characters should be made use of to meet Bing (Yahoo!), Google and W3C guidelines.
Read the rest of the top ten SEO tips via iAdControl.com